When filing for a federally trademark, you’re hoping to obtain registration on the principal register. However, as noted in our post about the Trademark Distinctiveness Scale, merely descriptive marks are not automatically registrable on the principal register. This issue often arises when the Office returns an action on the application declaring it descriptive and requiring…

Once registered, a trademark’s strength begins to accumulate as people encounter, recognize, and begin to trust what it represents. Once established with the public, a trademark can be worth millions. The beginning stages of developing a trademarkable brand can be an overwhelming consideration for small businesses. Many business entities allocate thousands, even millions, on resources…

The beginning stages of introducing the brand name and business of a new organization is a challenging process that cannot be overlooked in regards to intellectual property assets.An article from VentureBeatnews online cites the five biggest mistakes that startups can make regarding intellectual property, which leads us to illustrate the five important practical considerations for…